Graduation Requirements
To earn a Bachelor of Science in Business Administration degree in Integrated Marketing Communications, each student must complete 120 total hours of coursework (excluding classes lower than 100 level).
Students will complete the Webber Common Core (General Education Core and Business Core); major requirements, including a chosen 9 – hour path; and a minimum of 15 hours of tailored electives.
Webber Common Core Requirements
General Education Core 36 Cr
ENG111 English Composition I
ENG112 English Composition II
ENG280 Foundations of Rhetoric
ENG330 Writing Professionally
MAT121 College Algebra
SBS250 Psychology
Humanities Elective
Social Science Elective
Science Elective
Math or Science Elective
(2) General Education Electives
Business Core 36 Cr
ACC201 Financial Accounting
ACC202 Managerial Accounting
BUS210 Career Development
BUS310 Business Statistics
BUS350 Business Law
CIS101 Introduction to Computers
CIS240 Computer Apps in Business
or
CIS270 Advanced Spreadsheet App
ECO241 Microeconomics
ECO242 Macroeconomics
FIN360 Principles of Finance
MGT250 Principles of Management
MKT250 Principles of Marketing
IMC Major Requirements 33 Cr
COM254 Principles of Integrated Marketing Communications
ENG230 Media Writing
COM264 Graphic and Creative Design
COM374 Corporate Communication
MKT365 Digital Media Management
MKT460 Marketing Research
MKT495 Marketing Internship
MKT480 Marketing Strategies (Capstone)
Plus, complete one of the following three-course paths:
IMC/Executive-Level Communications
COM344 Organizational Communication
MGT412 Organizational Theory and Behavior (Pre-req MGT312)
MGT300 Public Relations
IMC/Strategic Marketing
MKT420 International Marketing
MKT340 Consumer Behavior
MKT370 Advertising Strategies and Sales Promotion
IMC/Emerging Media and Social Media
MKT375 Social and Mobile Media Branding
MKT465 Marketing Analytics
MKT345 E-Commerce
IMC/Creative Communications
CIS340 Web Design for E-Commerce
COM384 Digital Content Writing
ENG420 Publication Design and Editing
Major Electives 15 Cr
IMC majors are expected to work with their academic advisor to build a program of electives that supports and extends the courses in the major path.
With advisor approval, students may choose any required course in a different path as an elective.
Students may also select from the following as electives:
ENG200 Creative Writing
ENG240 Technical Writing
SBM340 Sport Promotion
SBM420 Sport Information and Media Relations
Total Hours………….………………minimum of 120